Elizabeth Arden established the American beauty industry a century ago when she opened the first Red Door salon on Fifth Avenue, New York in 1910. Elizabeth Arden’s fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman’s finest natural assets. She lived by the mantra, “To be beautiful is the birthright of every woman.” From the cult-classic Eight Hour Cream, her legendary Blue Grass fragrance, or her bold Victory Red lipstick Elizabeth Arden’s list of beauty innovations is long. An entrepreneur, a woman’s advocate, and a champion of holistic beauty Elizabeth Arden’s values and the products inspire them to remain more relevant today than ever before.