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Skincare is just the start!

Discover simple ways to apply the same mindfulness
you have for your own skin health to other aspects
of your life.

Healthy skin thrives on a healthy planet.

Aveeno Active Naturals Skin Relief Body Wash for itchy dry skin
contains skin-soothing colloidal oatmeal for a moisturizing
body wash. This fragrance-free body wash is gentle enough for
sensitive skin and is soap-free, dye-free, and hypoallergenic.

 SOOTHE SENSITIVE SKIN & STRENGTHEN OVER TIME

Restores skin’s moisture barrier with nourishing prebiotic oat.

Oat Gel moisturizer strengthens the skin’s barrier. 


The science behind skincare doesn’t have to be complicated!

Discover the latest skincare concepts, trends, and ingredients.

NATURALLY THE #1 TRUSTED BABY BRAND

Moms trust AVEENO® Baby Daily Care products because

we use natural

ingredients like oat that cleanse, calm and nourish your

little one’s skin.


THEIR HEALING HANDS
ARE MAKING A DIFFERENCE.

Their healing hands work tirelessly day and night, bringing relief,

assistance and comfort to patients all over the country.

We admire your courage and selfless commitment. That’s why we are

pledging a donation to the American Nurses Foundation to show our

deepest appreciation for everything you do.

To the hands that are helping heal the world, our warmest thank you.

HEALTHY SKIN STARTS WITH NATURE

Nature’s therapeutic powers really make a difference. With ingredients like triple oat complex and natural shea butter, AVEENO® body care replenishes skin’s natural moisture, leaving it smooth, strong, and naturally healthy.

Healthy Skin, Naturally

Nature fuels our healthy spirit, just like healthy skin fuels yours. We research and work with scientists and dermatologists around the world to unlock the therapeutic power of nature’s most restorative ingredients, giving you clinically proven products that nurture and care for your skin, so you can care for what’s most important in life.

SENSITIVE SKIN

Move over itchy, irritated skin. Gentle, soothing relief is here.

DRY SKIN

Say hello to head-to-toe hydration with moisturizing body care solutions.

ECZEMA

Calm down any flare up with intense moisture and long-lasting itch relief.

SUN PROTECTION

Keep skin safe with powerful broad-spectrum UVA/UVB protection.

ACNE-PRONE SKIN

Keep your complexion in the clear. Expert tips for managing acne treatment & prevention.

ANTI-AGING

Anti-aging skin care tips for visibly younger-looking skin.

All Products

Skin Relief

Moisturizing Lotion

Fragrance-Free

1-Liter.

  • Details
  • Ingredients
  • Key Features
  • Directions

Aveeno Active Naturals Skin Relief Moisturising Lotion for dry, itchy & sensitive skin with dimethicone skin protectant, moisturizes for 24 hours. Rich, yet fast-absorbing, this hydrating moisturizer is fragrance-free and contains colloidal oatmeal.

Aveeno Active Naturals Skin Relief Moisturising Lotion with dimethicone skin protectant relieves sensitive or itchy, extra-dry skin and moisturizes for 24 hours. Rich yet fast-absorbing, this hydrating moisturizer starts to work immediately to nourish and restore essential moisture to very dry or sensitive skin so that it looks and feels healthier.

  • Clinically shown to help relieve dry itchy skin
  • Moisturises for a full 24 hours to provide lasting protection against skin dehydration.
  • Gentle enough to be used as a body moisturizer for sensitive skin.
  • The nongreasy moisturizer absorbs quickly
  • Fragrance-free
  • Contains colloidal oatmeal
  • Dermatologist recommended
  • Hypoallergenic
  • Significantly decreases itching in 2 minutes*

Significant improvement in the 4 symptoms of skin dryness (dryness, itchiness, scaling, and roughness) in just 1 day*

  • Visibly improve skin textural properties after 2 weeks*

Aveeno Active Naturals are ingredients derived from nature and uniquely formulated to reveal skin’s natural health and beauty.

Essential Active Naturals: Triple Oat Complex

Uses: Helps temporarily protect chafed, chapped, or cracked skin.
* Dermatologist two-week clinical study (C05-C141)Size: 1L

Fragrance-Free?: Yes

Dermatologist Recommended?: Yes

Water, Glycerin, Distearyldimoni Chloride, Petrolatum, Isopropyl Palmitate, Cetyl Alcohol, Dimethicone, Avena Sativa (Oat) Kernel Flour, Avena Sativa (Oat) Kernel Extract, Avena Sativa (Oat) Kernel Oil, Butyrospermum Parkii (Shea Butter) Extract, Stealth-20, Sodium Chloride, Benzyl Alcohol (F#10620-115).

• Fragrance-Free
• Dermatologist Recommended Brand
• Moisturises for 24 Hours
• Relieves Sensitive or Itchy, Extra Dry Skin

Apply on skin as needed. When using this product keep out of eyes. Rinse with water to remove.USAGE ADVICE

Helps temporarily protect chafed, chapped, or cracked skin.

About

Healthy Skin, Naturally

Nature fuels our healthy spirit, just like healthy skin fuels yours. We research and work with scientists and dermatologists around the world to unlock the therapeutic power of nature’s most restorative ingredients, giving you clinically-proven products that nurture and care for your skin, so you can care for what’s most important in life.

Our Mission.

At Aveeno®, everything is rooted in our belief that balance is the key to well being. That’s why we use groundbreaking science to transform nature’s ingredients into products that re balance and renew your skin. With clinical results to prove their effectiveness.

Our Roots.

Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat was an ingredient used in skincare since ancient times for its ability to soothe and nourish the skin.  The brothers discovered the powers of finely-milled colloidal oatmeal to heal dry, compromised skin. The famous Mayo Clinic dermatologists recognized their pioneering work and the Aveeno® brand was born.

Since then, we’ve published 70 years of clinical evidence supporting the benefits of not just oat, but other natural ingredients.

More recently, our research has been instrumental in advancing the scientific understanding of the microbiome throughout the human body, at every stage of life. Today, Aveeno® scientists are industry experts on the microbial diversity of both healthy and compromised skin.

We will continue to partner with scientists who are discovering natural ingredients that enhance skin’s well-being, because we are mindful of our legacy of innovation.

And that’s one of the reasons Aveeno® has grown into a holistic beauty brand that offers transforming products for the body, face, hair, sun and baby care.

Nature’s goodness + Real Science

How do we balance the two?

First, we carefully cultivate our natural ingredients in ideal conditions, then harvest them in an Eco-friendly way.

Our activation process keeps the goodness of nature without excess heat or unnecessary chemical solvents. That means our natural ingredients are pure and potent.

Finally, we balance our formulas and put them to the test. Through extensive clinical, we get proof that each one re-balances skin, so it looks visibly healthier and resilient over time.

Our Commitment to Wellness.

At Aveeno®, we are committed to healthy, holistic practices that ensure we always do right by you, your family and the planet. Here’s where we stand when it comes to the things you’ve told us are important to you.

Ingredients

“Good enough” is never good enough for Aveeno®.  Our internal standards for safety testing and ingredient quality far exceed those set by regulators around the world.  Our products are not animal tested, with the rare exception when it is required by law.

We think about every element we use in every one of our products-where it came from, what it does and how it impacts you and your skin.

Only ingredients that pass our strict 5-step safety assurance process are used.

Science

A little bragging. Since Aveeno® began working with the Mayo Clinic, our research has made major contributions to the science of skin health.

  • Our R&D team has conducted over 80 clinical studies published in scientific journals since 2001.
  • The efficacy and safety of colloidal oatmeal products have been evaluated in over 25 studies, involving more than 2500 patients with dry and comprised skin, including xerosis and mild psoriasis.
  • More recently, we discovered prebiotic properties of oat promote a balanced skin microbiome, which is fundamental for healthy, vibrant skin.
  • We’ve tested over 100,000 different natural elements over the years to ensure they are safe enough, and beneficial for skin health. These studies are the inspiration that created entire lines of products.

SENSITIVE SKIN

Learn what causes sensitive skin symptoms and how to treat your sensitive skin.

IS YOUR SKIN SENSITIVE?

At Aveeno®, everything is rooted in our belief that balance is the key to well being. That’s why we use groundbreaking science to transform nature’s ingredients into products that re balance and renew your skin. With clinical results to prove their effectiveness.

SENSITIVE SKIN SYMPTOMS:

  • Your skin flushes and turns red easily
  • You’re prone to rashes and bumps
  • Beauty products sting or burn
  • You have dry patches
  • Your skin feels itchy
  • You’re sensitive to the sun’s UV rays
  • You have broken capillaries on your nose and cheeks
  • Fragrances irritate your sin
  • Your skin reacts to weather changes
  • You break out easily

For skin that needs a little extra loving care.

Diving into the world of skincare can be intimidating for anyone — there seems to be an endless list of different kinds of gels and creams and oils, each for a different purpose, condition, and skin type. For people with sensitive skin, skincare can be even more overwhelming. And who wants to spend money on a product that only makes their skin red, dry, or irritated?

Have no fear! We’re here to tell you everything you need to know about dealing with sensitive skin: what to do, what not to do, and what ingredients to look for.

What exactly is sensitive skin?

Sensitive skin is actually quite an ambiguous term, comprising a range of skin issues from severe allergies to genetic conditions such as eczema or rosacea. Sometimes, what people describe as “sensitive skin” is actually just a reaction to a specific product or ingredient, rather than their actual skin type.

Sensitive skin doesn’t have a “one size fits all” definition, but can describe skin that is prone to redness or irritation, has dry patches or broken capillaries, is sensitive to UV rays, reacts poorly to bad weather, or breaks out easily.

How to help sensitive skin

1. Simplify your routine

After walking through the skincare aisle (or watching an influencer’s routine on Instagram), it’s easy to feel as though your skincare routine needs to include at least twenty different steps in order to be effective.

For people with sensitive skin, the most effective care is often the most simple: cleansing, moisturizing, and applying a sunscreen for added protection.

 

2. Focus on strengthening your moisture barrier

Your skin is an incredibly effective and adaptable protective barrier, but unspecialized care, harsh exfoliating products, and over-cleansing can compromise its resilience. For those with sensitive skin, maintaining a healthy moisture barrier is essential.

 

3. Avoid harsh exfoliants and over-cleansing

If there’s a single phrase that sums up sensitive skin treatment, it’s this: be gentle. Sensitive skin needs time to strengthen itself, and harsh exfoliators and scrubs will hinder this process — even if they make your skin feel good in the short term.

Instead of scrubs and exfoliators, choose a gentle, non-foaming cleanser — and wash your face with tepid water instead of hot. And remember, don’t overdo it! Over-cleansing can not only irritate your skin, but also damage your moisture barrier and strip away natural oils that your skin needs.

 

What’s the difference between double-cleansing and over-cleansing?

Over-cleansing is different from double-cleansing (hint: we like double-cleansing!) A double-cleanse is exactly what it sounds like — two separate cleanses, one right after the other. The first cleanse removes makeup, SPF, oil, and sweat from the surface of your face, while the second gets down to the nitty gritty of cleaning out the impurities from your pores. Over-cleansing, on the other hand, refers to cleansing too often (e.g., any time your face starts to feel a little oily throughout the day), which can harm the skin’s moisture barrier and cause irritation. A cleanse (or double-cleanse) in the morning, and another at night, is all you need.

 

4. Patch-test new sensitive skin products

Introducing new products to your sensitive skin is kind of like introducing yourself to a new pet — you have to do it carefully, to make sure they’re friendly. If your products don’t like you, they may cause irritation or an outbreak that could actually worsen your skin’s sensitivity.

To patch-test, apply a small amount of the new product on your skin and leave it for 24 hours. If it doesn’t cause irritation (yay!), you should be able to continue using it.

Patch-testing will also help you identify your triggers, or ingredients that are problematic for your skin. Keep track of which products irritate your skin and compare them, looking for ingredients they have in common. Yes, this is a bit of work, but it’s worth it for happy skin!

 

5. Keep showers short, cool, and effective

Sensitive skin doesn’t exist only on your face — it’s important to treat sensitive skin on your body gently, too.

A long, hot shower may feel great, but taking shorter showers (under ten minutes) with tepid water is much gentler on your skin. Avoid using loofahs or rough exfoliating brushes, which can irritate your skin. And don’t forget to lock in the moisture after your shower with a hydrating body moisturizer.

What to avoid

Sensitive skin varies from person to person, but there are a few things that everyone with sensitive skin should avoid.

 

Sun

Sensitivity to the sun and UV rays is one of the main indicators of sensitive skin. While everyone and every skin type should wear sunscreen every day — yes, every day! — sun protection is even more important for those with sensitive skin.

To combat the sun’s harmful rays, wear a broad-spectrum sunscreen with SPF 30 or higher, and avoid synthetic sunscreens — mineral sunscreens like titanium dioxide and zinc oxide are much kinder to sensitive skin.

 

Fragrance

For sensitive skin, fragrance is a big no-no. This includes perfumes, essential oils, and undisclosed fragrance (which just means that a manufacturer doesn’t have to tell you which chemicals make up the fragrance). Skin is great at hiding when it’s unhappy — so even if you don’t see immediate irritation after using products with fragrance, damage can occur deep within the skin that won’t manifest itself until years later, when it suddenly becomes red, inflamed, and easily irritated.

For products that do not stay on your face long, such as a cleanser, avoiding fragrance is less important; but be sure you are always using fragrance-free moisturizers and serums.

 

Irritating Ingredients

Fragrance isn’t the only thing on the ingredient list to watch out for — keep an eye out for all types of irritating ingredients. Sulfates, alcohol, preservatives such as parabens and methylisothiazolinone, chemical sunscreens, dyes, and even essential oils can cause dryness, irritation, and allergic reactions. Make a habit of reading the ingredients, and look for hypoallergenic products, like Aveeno® Calm + Restore Oat Gel Moisturizer.

Ingredients to look for

The following ingredients are especially good for sensitive skin:

  • Feverfew extract delivers high antioxidant and anti‐irritant benefits, and significantly reduces the appearance of redness and irritation.
  • Prebiotics such as oats encourage the growth of healthy microorganisms on the skin and strengthen its natural defense barriers.
  • Colloidal oatmeal helps fight dry skin by maintaining the skin’s moisture barrier, or stratum corneum, which keeps the good things in and the bad things out. Colloidal oatmeal is made by grinding oat grain into a fine powder.

What exactly is sensitive skin?

Sensitive skin is actually quite an ambiguous term, comprising a range of skin issues from severe allergies to genetic conditions such as eczema or rosacea. Sometimes, what people describe as “sensitive skin” is actually just a reaction to a specific product or ingredient, rather than their actual skin type.

Sensitive skin doesn’t have a “one size fits all” definition, but can describe skin that is prone to redness or irritation, has dry patches or broken capillaries, is sensitive to UV rays, reacts poorly to bad weather, or breaks out easily.

Building your perfect sensitive skin routine

With all of the above to consider, how do you build a simple, effective routine that gives your skin the soothing, strengthening, irritation-free care it deserves? Formulated with the power of prebiotic oat and feverfew — and free of irritants, dyes, and chemicals — New Aveeno Calm + Restore instantly soothes skin’s moisture barrier for stronger, more resilient skin over time. Here are a few products to consider as you build a routine for sensitive skin:

Aveeno Calm + Restore Nourishing Oat Gel Cleanser

This fragrance-free cleanser uses soothing prebiotic oat to gently remove dirt, oil and makeup, while strengthening skin’s moisture barrier.

 

Aveeno Calm + Restore Triple Oat Serum

Using the soothing, hydrating power of prebiotic oat and calming feverfew, this serum is perfect for irritated, dry, or sensitive skin. It’s free of fragrances, dyes, and irritants, and contains hydrating glycerin to keep your skin plump and fresh.

 

Aveeno Calm + Restore Oat Gel Moisturizer

This hypoallergenic moisturizer for sensitive skin is formulated with nourishing prebiotic oat and soothing feverfew, and has a lightweight texture that’s free of irritants, dyes, and fragrances.

 

Aveeno® Positively Mineral Sunscreen, SPF 50

This easy-to-apply SPF 50 sunscreen will help protect your sensitive skin from the sun’s harmful UV rays. It contains pure oat essence and naturally sourced 100% zinc oxide, and is sweat and water resistant.

Summing it up

To help soothe, protect, and strengthen your sensitive skin, 1) be gentle, 2) read ingredient lists, and 3) become best friends with your sunscreen. Above all, remember that sensitive skin is different for everyone, and what works for someone else may not work for you. It may take some experimenting to find the right combination of ingredients, products, and practices for happy, healthy skin — but the results will be well worth the time and effort.

DRY SKIN

Dry skin relief is within reach. Here’s how to get rid of dry skin and keep skin hydrated so it retains moisture all day long.

IS YOUR SKIN FEELING DRY?

Dry skin affects nearly everyone at some point. The most common causes of dry skin are environmental (cold temperatures and low humidity), but age, genetics and a personal history of certain medical conditions can also play a role. Healthy skin contains moisture-rich water, oils and lipids. What you see and feel is your skin becoming flaky, dry and itchy because it is unable to retain this much needed moisture.

HOW TO GET RID OF DRY SKIN

Your skin draws moisture from the environment, your diet and your skincare regimen. The water content of the outermost layer of your skin (the epidermis) also tends to reflect the level of humidity around it, so following the same skin care routine year-round may not be working when the humidity drops. Here are a few simple ways to keep your skin hydrated and combat itchy, dry skin:

SENSITIVE SKIN

Calm down any flare up with intense moisture and long-lasting itch relief.

MOISTURIZE IMMEDIATELY AFTER WASHING

Ointments, creams and lotions work by trapping existing moisture in your skin. Moisturize immediately after washing, while your skin is still damp.

USE A HUMIDIFIER

Use a humidifier to add much-needed moisture to the air and help prevent your skin from drying out.

CHOOSE FABRICS THAT ARE KIND TO YOUR SKIN

Natural fibers, such as cotton and silk, allow your skin to breathe.

CHANGE UP YOUR DIET

Eat a diet rich in healthy fats like fish, walnuts, olive oil, and avocados and drink lots of water!

TRY TO AVOID FRAGRANCES

Deodorant soaps, alcohol-based toners, and products that contain fragrance can irritate dry, sensitive skin.

DRY SKIN TREATMENT

Winning the battle against dry skin can be tough, but perseverance is key. The first step is to add moisture back. If your skin is extra-dry, you’ll likely do better with a richer cream or balm rather than a lotion. Start by choosing a gentle, yet effective cleanser that leaves your skin feeling soft and clean, never dry or tight.

The best moisturizers for dry skin treatment are those that have a combination of moisturizing ingredients that stop the itching, prevent loss of water, and restore skin hydration. Ingredients that help soothe dry skin include colloidal oatmeal, dimethicone, glycerin, mineral oil, and petrolatum.

Cleanse with Daily Moisturizing Wash to replenish skin’s natural moisture while cleansing, for noticeably healthier-looking skin.

Skin Relief Body Wash has a fragrance-free formula that gently cleanses and moisturizes to help soothe itchy, dry skin. The unique formula contains soothing oatmeal and emollients to help replenish moisture for softer, smoother, healthier-looking skin--even after you rinse.

For intense moisture replenishment try Skin Relief Moisture Repair Cream with Triple Oat Complex, ceramide and rich emollients to help restore and maintain skin’s moisture barrier. This intense moisture cream helps prevent moisture loss and helps repair extra-dry skin.

Daily Moisturizing Lotion is formulated with moisture-rich colloidal oatmeal and emollients to help prevent and protect dry skin for a full 24 hours. Just one application leaves your skin feeling soft, smooth and naturally healthy looking. It’s also fragrance free, non greasy and noncomedogenic.

After cleansing, nourish your skin with Skin Relief Body Lotion formulated with Triple Oat Complex and shea butter – it’s fast absorbing and clinically shown to relieve and soothe extra-dry skin and moisturize for a full 24 hours.

Gloves and socks can help protect your hands and feet from drying when it’s cold. Take time to pamper them with moisturizers and masks designed for dry skin on hands and feet. Repairing CICA Hand and Foot Masks help restore essential moisture and balance to extra-dry skin, so your hands and feet look smoother and feel softer.

ECZEMA

At Aveeno, we are committed to advancing skin health equity and advancing eczema awareness and education gap in skin of color

WHAT IS ECZEMA?

Eczema is the name for a group of skin conditions that cause the skin to become red, itchy, and inflamed. Over 30 million Americans have some form of eczema. The most common form of eczema is called Atopic Dermatitis.

Eczema affects all skin colors. The prevalence of eczema is increasing and more common among the Black, Asian, and Pacific Islander population.

Though eczema can appear anywhere on the body, in adults it is usually seen on the neck, upper arms and back, elbow and knee creases, and back of the hands, feet, fingers and toes. The skin around the eyes, including eyelids, may also be affected. While many people first develop eczema as children, it can develop at any point in your life and have a significant impact on overall quality of life.

The most common symptom of eczema is itch.  Research shows more than 85% of people with eczema experience itch every day. For many people, the itch can range from mild to moderate. Up to 30% of people rate sleep disturbance as their most or second most burdensome symptom.

Eczema and its symptoms are different for everyone. 

Here’s what to look for:

  • Itchiness
  • Dry, sensitive skin
  • Inflamed, discolored skin
  • Rough, leathery, or scaly patches of skin
  • Oozing or crusting

You may have all or just a few of these symptoms. There may be times your symptoms go away, and other times when you have flare-ups.  The best way to find out if you have eczema is to consult with a healthcare professional.

HOW IS ECZEMA DIFFERENT IN SKIN OF COLOR

Eczema can look quite different on darker skin tones. Eczema is commonly thought of as a red, dry, and itchy rash – how it appears on lighter skin tones. But redness can be a challenge to detect on darker skin tones which may make diagnosis more difficult.

On darker skin, patches may appear darker than the rest of the skin, looking purple, ashen grey, or dark brown.

When examining your skin, your healthcare provider will look for an area of unimpacted skin first – skin without lesions, to determine the difference in color and texture compared to areas where you have active symptoms. 

Studies have shown that melanin-rich skin does not retain as much water as lighter skin tones, which means that in general, black people are more likely to have dry skin. Although eczema can be found anywhere on the body, eczema on black skin is often found on the fronts of the arms and legs.

Other signs to look for:

  • Very dry or scaly skin
  • Intense itching
  • Skin thickening (lichenification)
  • Dark circles under the eyes
  • Small bumps on torso, arms, or legs (called papular eczema)
  • Bumps that develop around hair follicles and resemble goosebumps (called follicular accentuation)

A major concern for black skin is the discoloration associated with eczema. Researchers believe black skin with eczema has higher levels of inflammation.  The scratching secondary to the irritation, look of redness and itch of eczema can lead to discolorations, in which an area is lighter or darker than the surrounding skin. This discoloration can last for months, even after the eczema is treated.

Given the tendency to develop long-lasting pigmentary changes in skin of color, it’s important to diagnose and treat atopic dermatitis early and aggressively.

If you think you may have eczema – take our quiz to help recognize common eczema symptoms and schedule an appointment with your healthcare provider.

AVEENO® ECZEMA THERAPY FOR BABY & TODDLER

AVEENO® Eczema Therapy treatment for babies & toddlers is clinically shown to help relieve dry, itchy, irritated skin with eczema. The formulas, either with Oat or Colloidal Oatmeal, intensely moisturize and help strengthen the skin’s natural  barrier function to protect against moisture loss and helps prevent recurrence of extra-dry skin.
It’s steroid free, fragrance free and allergy tested.

WHAT IS BABY ECZEMA?

 

Eczema is a skin condition that usually appears as an itchy, red patch on the hands, feet, backs of elbows and around knees, ankles and wrists. It also may affect a baby’s cheeks, chin, chest, forehead or scalp. Eczema can appear in other areas too, though not usually the diaper area where moisture acts as a barrier. Dry skin, sweating, pet dander or even dust can cause a flare-up of your child’s eczema. Scratching also can make eczema worse, causing redness, swelling and other symptoms like itching.

Though its cause isn’t completely understood, up to 10 percent of babies and toddlers have eczema. If you have a family history of eczema, asthma or hay fever, your baby may be more likely to develop it. Adult eczema may not look the same on a child, which is why identifying symptoms and triggers is important to protect your baby’s skin. Though there is no cure, daily skin care including regular bathing and moisturizing with a clinically proven solution like AVEENO® Eczema Therapy treatment is essential to care for your baby’s eczema.

BABY ECZEMA TRIGGERS

IRRITANTS

Many soaps, disinfectants and fragrances can make eczema worse for baby’s skin. Common products that may cause a flare-up include: detergents and dryer sheets; bubble bath and some shampoos; disinfectants like chlorine; dyes, and coarse fabrics like wool. Always wash new clothes before they are worn, use dye-free and fragrance-free detergents, and choose sunscreen made for sensitive skin.

ALLERGENS

Typical allergens like dust mites, pet dander, pollen and mold can cause itchy, inflamed skin. Make your home an allergy-free zone by vacuuming and wet-dusting frequently, keeping soft toys (which trap dust) to a minimum and washing them often, and grooming pets regularly.

ENVIRONMENT

Extremes in temperature and humidity may trigger an eczema flare-up. Environmental triggers include very hot or very cold temperatures, high or low humidity, cigarette smoke and pollution. Keep the baby’s bedroom between 68 and 72° F and maintain even humidity in your home.

FOOD

It’s relatively rare in infants, but one in 10 children with eczema experience symptoms caused by food allergies. In general, children under age 5 with severe eczema also may have a food allergy, most commonly triggered by milk, eggs, nuts, seeds or wheat.

STRESS

While stress doesn’t cause eczema, symptoms may worsen as the result of tension, anger or frustration. If your child is having problems at daycare, you may notice more eczema flare-ups than usual. Stress also can cause habit scratching, which perpetuates the itch-scratch cycle. In that case, keep your child’s fingernails short and consider cotton gloves or mittens if your child tends to scratch while sleeping.

ECZEMA ITCH-SCRATCH CYCLE

 

Unfortunately, the more babies scratch, the more likely they are to perpetuate or even worsen the itching, redness, and swelling. This is referred to as the “itch-scratch” cycle and it can be very painful. More often than not, eczema will go away as your baby grows older. Treatment at the onset can stop eczema in its tracks, which is why daily skin care like bathing and moisturizing is essential.

An effective and scientifically proven skin care routine like AVEENO® Eczema Therapy for Baby & Toddler eczema-prone skin, can strengthen the skin’s moisture barrier and help you prevent the recurrence of itchy, dry, irritated and uncomfortable skin.

ECZEMA CARE: BATHING AND MOISTURIZING

It can be very challenging to care for a baby who is uncomfortable because of an eczema flare-up. So, following a daily skincare routine of bathing and moisturizing is key to keeping baby’s sensitive or eczema-prone skin under control. Mild cleansing can help the skin absorb topical therapies, which keeps the barrier intact and helps prevent flare-ups. Moisturizers trap water in the skin, which makes it more flexible and less likely to crack. It’s important to moisturize regularly, even when your child does not have a flare-up because dry skin is a frequent cause of eczema.

BATHING TIPS

  • Use lukewarm water to wash your child.
  • Use a mild, non-drying, fragrance-free cleanser, such as AVEENO® Baby Cleansing Therapy Moisturizing wash.
  • Gently pat skin dry — don’t rub.
  • Avoid body sponges and washcloths.

MOISTURIZING TIPS

  • Apply moisturizer, such as AVEENO® Baby Eczema Therapy Moisturizing Cream, to damp skin (within 3 minutes after the bath).
  • Apply prescribed medications first and then liberally apply moisturizer. 

Don't let the sun stop your fun

Don’t let the sun stop your fun

MINERAL VS CHEMICAL SUNSCREENS

There are two types of sunscreen actives available:

MINERAL SUNSCREENS

Mineral Sunscreens protect your skin from the sun by reflecting as well as absorbing the sun’s rays. They contain mineral particles such as zinc oxide and titanium dioxide to form a shield that helps deflect UV rays away from the skin. Mineral sunscreens are ideal for sensitive skin.

CHEMICAL SUNSCREENS

Chemical Sunscreens work by chemically absorbing the sun’s rays, preventing them from penetrating the skin. They contain synthetic compounds like Avobenzone or Oxybenzone that help prevent damage by transforming UV rays into non-damaging forms of energy, like non-UV light or heat.

WHICH IS BETTER?

The Best Sunscreen Is The One You’ll Use Every Day! Mineral and chemical sunscreens each work differently and some sunscreens use both, so it’s really more a matter of personal preference. Both Zinc Oxide and Titanium Dioxide are very stable in sunscreen formulas when exposed to the sun.  They are not absorbed by the skin and therefore generally do not cause reactions, making them ideal for people with sensitive skin. No matter which type of sunscreen you choose, make sure it’s labeled “Broad Spectrum” for protection from both UVA and UVB rays and has an SPF of 30 or greater.

ZINC BENEFITS FOR SKIN

Zinc oxide has been used topically for centuries. Today, zinc oxide is a key active ingredient in many diaper rash creams, lotions and mineral sunscreens. In sunscreen formulations, zinc oxide sits on top of the skin providing a protective layer of broad spectrum ultraviolet (UVA/UVB) protection.

How strongly a zinc oxide sunscreen product protects will depend on how much zinc oxide is used in the formula. Percentages of zinc oxide vary widely and can be up to 25% in sunscreens. In products such as makeup, foundation, BB creams and facial moisturizers, zinc oxide is used for coverage.

SUNSCREEN AND SKINCARE

The key to healthy skin? Sun protection. When used as directed with other sun protection measures, broad spectrum sunscreen with SPF 30 or higher decreases the risk of skin cancer and early skin aging caused by the sun.

WHY HYDRATE SKIN TOO?

You wouldn’t go a day without drinking water, right? Well, you shouldn’t go a day without hydrating your skin either. When skin is well-hydrated, it’s more plump, resilient and less prone to wrinkles. Skin is often de-hydrated over extended outdoor exposure and may need replenishment. If you’re using a moisturizer with sunscreen, just be sure it provides broad spectrum UVA/UVB protection (SPF 30 or higher) and apply it evenly all over the face.

Protect + Hydrate Body Lotion Sunscreen with Broad Spectrum SPF 60 provides both all-day hydration and broad spectrum SPF 60 sun protection. Made with nourishing prebiotic oat, the daily sunscreen deeply hydrates skin all day, leaving it feeling soft and moisturized. Free from parabens, phthalates, oxybenzone and dyes; water- and sweat-resistant up to 80 minutes

SUNSCREEN FOR FACE

It’s no secret that regular use of sun protection when combined with other sun protection measures not only significantly decreases your risk for skin cancer, but will also help keep your skin smooth, healthy and younger-looking over time. Make sunscreen part of your daily routine. Many sunscreens can be applied under makeup – or choose a daily moisturizer and cosmetics that include broad spectrum UVA/UVB sun protection.

Positively Mineral® Sunscreen with Broad Spectrum SPF 50 for Face is a mineral-based formula with broad spectrum SPF 50 combining naturally-sourced zinc oxide, nourishing oat and Vitamin E to protect your sensitive skin. Wear it under makeup or alone as a daily defense against UVA/UVB rays. It’s also fragrance-free, paraben-free and phthalate-free and sweat-resistant and water-resistant for up to 80 minutes.

SUNSCREENS FOR SENSITIVE SKIN

Nearly half of people believe they have sensitive skin – often because skin care or household products that come in contact with their skin cause stinging, burning, redness or tightness. In choosing a sunscreen, the last thing you want is to irritate your skin more.

Sensitive skin experts recommend mineral sunscreens that contain zinc oxide or titanium dioxide and deliver Broad Spectrum UVA/UVB protection with an SPF of 30 or higher. They are less likely to be absorbed by the skin, so they generally don’t cause reactions.

AVEENO® POSITIVELY MINERAL™ Sunscreen with Broad Spectrum SPF 50 Positively Mineral® Sunscreen with Broad Spectrum SPF 50 features naturally-sourced 100% zinc oxide and nourishing oat, so it’s safe on even the most sensitive skin. Plus, its lightweight-feel and oil-free finish makes it an ideal addition to your daily skincare routine. It’s also fragrance-free, paraben-free, phthalate-free and non-comedogenic.

ACNE-PRONE SKIN

Keep your complexion in the clear. Expert tips for managing acne treatment & prevention.

DO YOU HAVE ACNE-PRONE SKIN?

Acne is the most common skin condition in the United States, affecting nearly everyone at some point in life. While most people have acne as teenagers or young adults, acne can occur at any age. Effective treatments are available, but acne can be persistent. Early treatment and maintaining a good skin care routine can help avoid scarring and help manage acne.

WHAT CAUSES ACNE?

The pores in our skin connect to oil glands under the skin. These glands make an oil called sebum. The pores connect to the glands by a canal called a follicle. Inside the follicles, a thin hair grows, and oil carries dead skin cells to the surface of the skin where the body sheds the cells. Sometimes, the hair, sebum and skin cells clump together to form a plug. Bacteria that live on our skin, p acnes, can also get inside the clogged pore causing redness and swelling. If the inflammation goes deep into the skin, an acne cyst or nodule can form.

Acne typically appears on the face, forehead, chest, upper back and shoulders because these areas have the most oil (sebaceous) glands.

BREAKOUT SYMPTOMS

Acne signs and symptoms can vary depending on the severity of your condition.

  • Blackheads (open plugged pores)
  • Whiteheads (closed plugged pores)
  • Papules (small red bumps)
  • Pustules (aka pimples)
  • Cysts (painful, pus-filled lumps beneath the surface of the skin)
  • Nodules (large, solid, painful lumps beneath the surface of the skin)

Acne typically appears on the face, forehead, chest, upper back and shoulders because these areas have the most oil (sebaceous) glands.

EXPERT TIPS FOR MANAGING BREAKOUTS:

WASH TWICE A DAY AND AFTER SWEATING.

Perspiration, especially when wearing a hat or helmet, can make acne worse, so wash your skin as soon as possible after sweating.

USE YOUR FINGERTIPS TO APPLY A GENTLE, NON-ABRASIVE CLEANSER.

Using a washcloth, mesh sponge or anything else can irritate the skin.

BE GENTLE WITH YOUR SKIN.

Use gentle products, such as those that are alcohol-free. Do not use products that irritate your skin, which may include astringents, toners and exfoliants. Dry, red skin makes acne appear worse.

SCRUBBING YOUR SKIN CAN MAKE ACNE WORSE.

Avoid the temptation to scrub your skin.

RINSE WITH LUKEWARM WATER.

SHAMPOO REGULARLY.

If you have oily hair, shampoo daily.

LET YOUR SKIN HEAL NATURALLY.

If you pick, pop or squeeze your acne, your skin will take longer to clear, and you increase the risk of getting acne scars.

KEEP YOUR HANDS OFF YOUR FACE.

Touching your skin throughout the day can cause flare-ups.

STAY OUT OF THE SUN AND TANNING BEDS.

Tanning damages your skin. In addition, some acne medications make the skin very sensitive to ultraviolet (UV) light, which you get from both the sun and indoor tanning devices.

Using tanning beds increases your risk for melanoma, the deadliest form of skin cancer, by 75 percent.

CONSULT A DERMATOLOGIST IF:

  • Your acne is worsening.
  • Your acne makes you shy or embarrassed.
  • The products you’ve tried have not worked.
  • Your acne is leaving scars or darkening your skin.

BREAKOUT TREATMENT AND PREVENTION

The good news is today, virtually all acne can be cleared. If you’re not seeing results on your own, consult your dermatologist. There are lots of effective acne treatments, but not every acne treatment works for everyone who has acne. Some help kill the bacteria. Others work on reducing the oil. The key is to be patient. At-home treatments may take 4-8 weeks to see improvement and once the acne clears, it’s important to continue to treat the skin to prevent future breakouts.

Clear Complexion Foaming Cleanser A gentle formula to help clear up blemishes and bring balance back to dry, sensitive skin. Our foaming cleanser is made with acne-fighting salicylic acid to treat and prevent breakouts without over drying. Moisture-rich soy helps even skin tone and texture. Because balanced skin is clear, healthy looking skin.

ACNE-PRONE SKIN

Keep your complexion in the clear. Expert tips for managing acne treatment & prevention.

WHY OUR SKIN AGES

There are three things that cause our skin to age—the passing of time, our lifestyle and sun exposure. The natural aging process gives us lines and wrinkles, dark spots, broken capillaries and duller skin texture. Changes in the connective tissue reduce the skin’s strength and elasticity, causing the skin to look slack. Our lifestyle and time in the sun compound the aging process, prematurely aging our skin.

WAYS TO SLOW PREMATURE AGING

PROTECT YOUR SKIN FROM THE SUN EVERY DAY

Apply sunscreen that is broad-spectrum, SPF 30 (or higher), and water-resistant every day to all skin that is not covered by clothing.

EAT A HEALTHY, WELL-BALANCED DIET

Studies show eating fresh fruits and vegetables may help prevent premature skin aging while a diet of sugar or other refined carbohydrates can accelerate aging.

EXERCISE

As if you needed another reason, studies show moderate exercise can improve circulation and boost the immune system for a more-youthful appearance.

WEAR SUNGLASSES

Protect your eyes from UV rays and your skin from the fine lines that come from repeatedly squinting.

STOP SMOKING

Smoking speeds skin aging causing wrinkles and a dull, sallow complexion.

DRINK LESS ALCOHOL

Alcohol dehydrates the skin, making us look older.

USE A SELF-TANNER

If you want the look of a tan, use a self-tanner rather than exposing your skin to UV rays or tanning beds, which can prematurely age your skin.

ANTI-AGING SKIN CARE

Start with a sunscreen. Dermatologists agree that sunscreen and moisturizer are the two most-effective anti-aging products you can buy. Using these every day can make a noticeable difference. When choosing a sunscreen, select one that provides broad spectrum SPF 30 (or higher) protection and water resistance.

Choose a moisturizer that addresses your #1 aging concern. No one product can treat all signs of skin aging. By focusing on one concern, such as firming, and giving it a few weeks to work, you’ll be able to find the best product for your individual needs.

Choose products formulated for your skin type. For example, if your skin tends to be oily, select a moisturizer made for oily skin. If you have sensitive skin, you want to see the words “sensitive skin” on the label.

TRY THE ENTIRE COLLECTION

Try the entire Absolutely Ageless® collection including Restorative Night Cream, Intensive Renewal Serum, Leave-On Day Mask Lotion and Nourishing Cleanser.

Absolutely Ageless®, an anti-aging skincare collection, harnesses the power of antioxidant rich Blackberry in a proprietary complex infused with vitamins and powerful anti-aging ingredients to keep your skin looking young and healthy.

Absolutely Ageless® Daily Moisturizer with BROAD SPECTRUM SPF 30 helps to improve elasticity and firmness to reveal younger, healthier-looking skin in just 1 week, while protecting against future damage.

Aveeno Active Naturals Skin Relief Moisturising Lotion Fragrance Free 1Liter